Recently I was linked to this website:
Instinct Phone from Sprint.

It totally made my day. Not that it was a bad day to begin with. Watch it.. all of it. I love the details that goes into the clips as well as the attention given to the website itself. Undoubtedly a masterclass in product marketing. The script is fun and casual and some over-the-top but appropriate. The voice over is just a perfect blend of snob and empathy. Sprint has always had a good grip on marketing their services but this one takes the cake. Hmm.. maybe I should sell my iPhone.. (I don't think so.. ) but it did make me consider even if it was for just a fraction of a nano-second. Oh yeah.. I went to get me an iPhone over the weekend. The white one. Why? Because I like the white one better. So stop asking me why.. It looks nicer than the black one when you're holding it up. mmmm.. white....

Anyway, back to Samsung's Instinct. Here's a couple of the clips that i like most. Be sure to check out the rest at their website. I guarantee a fun experience.





p/s: I love the character the hand and the voice-over adds to these ads.